Great Eagle Hospitality Group, a Hong Kong-based hotel developer, is expanding its business internationally, including a plan to operate five Eaton hotels and three Langham properties in
over the next five years. Thailand
The group aims to become market leader in the mid-scale-to-five-star categories in the Kingdom.
Brett Butcher, chief executive officer of Langham Hotels International and Eaton Hotels International, said the group planned to manage at least eight properties in
Five properties will be |operated under the newly created Eaton brand and three under the existing Langham luxury brand.
The group on Tuesday launched a seven-year international expansion plan covering
“We have a seven-year plan covering feasibility studies, hotel branding and overseas investment. And now we are entering another seven-year plan to go international,” Butcher said.
Despite the political unrest in
“We will go to
The CEO described Bangkok as a key growth market and one in which Great Eagle would like to have many properties, as the city remains a popular tourist destination as well as having the potential to be a meetings and conferences city.
As regards the Eaton plan, the group is talking with hotels in the Sukhumvit, Silom, Sathorn and Chong Nonsi areas for primary projects.
The operations could be Eaton Luxe, which has been created for the upper market and has already been introduced in
The investments could be undertaken through management contracts, or by joint ventures and then acquiring further management contracts.
“We are negotiating with |many investors in
The group recently announced a plan to manage three Langham hotels in
It will operate two hotels in
Two of the hotels in the capital are owned and developed by the Kanjanapas family, which owns Bangkok Mass Transit System, the company operating the Skytrain.
The property in Sukhumvit will be an elegance-style brand, The Langham, and the property in Phya Thai will be a luxury hotel,
The property in Phuket will be developed by an Irish investor, and all three hotels are scheduled to open in 2013.
The Langham in Sukhumvit will feature 320 rooms and 80 residences, serving business travellers and the luxury leisure market.