Future Park Rangsit Mall opens its much-anticipated extension this Friday (November 27) making it Bangkok’s largest shopping destination.
At 600,000 sqm it is a full 20 per cent larger than the Siam Paragon in downtown Bangkok, which checks in at 500,000 sqm, and 50,000 sqm larger than CentralWorld.
The expanded Future Park Rangsit mall is expected to host 200,000 shoppers daily – almost entirely locals as Rangsit is a long way from any area of Bangkok frequented by tourists and has only a limited number of expatriates in its catchment area. It currently attracts about 157,000 a day.
Future Park Rangsit Mall was built 20 years ago. Besides offering shopping, eating and entertaining, the expanded destination will now feature futsal courts, an ice-skating rink, indoor ski park and art installations.
The new wing is branded Zpell and was constructed in front of the original building. Its addition is expected to bring the owners a 35 per cent increase in annual revenue.
Some 150 million THB (US$4.2 million) will be spent promoting the expanded destination.
Future Park CEO Pimpaka Wanglee told Thai language media she expects the complex will have a broader market appeal from Friday.
“We hope to draw ‘A’ customers who have a monthly household income of 85,000 baht,” she said late last year. In its old guise, the mall targeted B and C groups.
Expanding the mall was in large part a defensive strategy in the wake of plans by Swedish furniture giant Ikea to open a new site in the neighbourhood and another mall slated for construction by market leader Central Group.
The new building will feature 200 tenants including lifestyle fashion brands such as Cath Kidston, H&M, MNG and Top Shop along with food offers from Coffee Bean by Dao, Akiyoshi, After you and Muteki By Mugendai.