GLOBAL construction-equipment manufacturer JCB has announced the official appointment of DKSH as its market expansion services provider in Thailand.
DKSH says this new partnership will provide sales, parts and service support for the full line of JCB machines – and consequently assist JCB in expanding its market reach in Thailand.
This move is in response to the continuous growth of the heavy-machinery industry, which is partly due to the country’s developing infrastructure and various government mega-projects in the telecommunications industry, both those that are currently in-process and those awaiting approval.
DKSH says it will support JCB in providing business solutions across the construction, quarrying, mining, government and agricultural segments in Thailand.
The new partnership will carry a wide range of construction machinery, including backhoe loaders, tracked excavators, compact excavators, skid steer loaders, telescopic handlers, wheel loading shovels and compactors.
DKSH will also provide solutions to JCB’s customers Thailand. It claims strong experience in the construction market, and capabilities in after-sales services and maintenance.
The new JCB dealership’s chief base will be in Wang Noi district, Ayutthaya province, with additional branches in Surat Thani, Khon Kaen and Lampang.
The collaboration between JCB and DKSH will provide customers with a wide-reaching and extensive customer service package. This includes a range of technologically focused service management tools, one being Global Positioning System tracking to determine when a job has been opened or finished at a customer’s site.
The tools can also provide location tracking and allow DKSH to calculate their response rate after every case has been closed. This new partnership will also provide a call centre for JCB customers, which will be available seven days a week for eight hours each day.
Jareuk Meekhanthong, vice president for business-unit technology at DKSH Thailand, said: “DKSH has been home in Thailand since 1906, while JCB is already a well-established, reputable brand in the industry. We are delighted to be partnering with them to provide a structured approach in penetrating the promising Thai market.
“Our in-depth knowledge of the sector and unique market insights mean that we can provide JCB customers with superior products that fit their needs exactly.”
Tom Cornel Cornell, managing director of JCB Southeast Asia, said: “Thailand is JCB’s No 1 market in Southeast Asia [and posted] 99-per-cent growth in the period 2011-2016.
“With the appointment of DKSH as JCB partner for Thailand and the positive growth of the Thai market, JCB is in a good position to achieve at least 10-per-cent market share from total sales in Thailand [and] 6,500 units by the year 2020.”