JCB appointment highlights ambition and investment in Southeast Asia

Construction News
JCB’s Max Lytle

JCB appointment highlights ambition and investment in Southeast Asia

Max Lytle has been appointed as Managing Director JCB Southeast Asia. In a move that reaffirms the global construction equipment manufacturer’s commitment to expansion in the region, he replaces Tom Cornell who is to take up the post of Managing Director – Export Sales, from JCB’s UK HQ.

In his new role – based at the company’s regional headquarters in Singapore – Max Lytle will rely on a strong international perspective which was developed in a long and distinguished British Army career.

Applying proven leadership skills – allied with a focus on strategic planning and project delivery – he is charged with continuing to deliver JCB’s strategy in Southeast Asia. This strategy places emphasis on success through the provision of a total aftermarket solution and close partnerships with customers.

In describing JCB’s aims, Max emphasises: “Southeast Asia represents a very significant opportunity for JCB. There is high potential and the market is expanding rapidly. As the world’s No3 in the sale of construction machinery, we will strive to be central to that expansion. I look forward to building on the achievements of Tom and the team and continuing our commitment to provide even better support to customers in the region. My focus is to ensure that our newly expanded – and still growing – dealer network in the region can offer the very best aftermarket support to maximise uptime and help make money for our customers.”

In his new role, Max will be able to draw on experience gained during varied sales and operational achievements in his five year tenure at JCB. This includes a stint in JCB’s UK Sales team, where he was responsible for the management of two of the top 5 performing dealers in the JCB Global Dealer Network.

Within his most recent role of General Manager, Global Major Accounts, he also oversaw the building of the GMA Department at JCB with Jo Bamford – son of Chairman Lord Bamford – which saw them double retail volume within three years. Consequently, he has considerable insight into the defining JCB family values, which are one of the main pillars of JCB’s successful and enduring business relationships in Southeast Asia.

These values are also reflected in Max’s stated ambitions: “I am particularly looking forward to building long term relationships in a region which has strong executive level focus within JCB. I believe we have the right products for our customers thanks to our Global Manufacturing Strategy and One Global quality ethos.

Additionally, JCB understands the specific local challenges and conditions that confront our customers, as well as the hard-working demands they make on our machines.”

He added: “I am honoured and delighted to be here and will continue to invest in people, new product and, where necessary, further expand our dealer coverage to ensure that wherever we have a customer, we have a JCB Dealer service engineer close by to support their needs.”


About JCB
JCB is the world’s third largest manufacturer of construction equipment. The company has more than 11,000 employees and 22 factories around the world, including 11 in the UK and others in India, China, Brazil and North America. The company makes more than 300 different machines including backhoe loaders, tracked and wheeled excavators, mini and midi excavators, Loadall telescopic handlers, wheeled loading shovels and compaction equipment.

Media Contact
Mulberry Marketing Communications
Vivian Lai |

Leave a Reply