Vietnam top alternative to Thailand for beach holidays
Other findings reflect broader concerns about Thailand’s tourism outlook
Vietnam has surpassed other Southeast Asian nations as the leading alternative to Thailand for a tropical beach holiday, according to the latest Bangkok Post survey.
More than a quarter of online respondents (26.3%) selected Vietnam as their preferred choice, placing it above the Philippines (18.9%), Indonesia (18.3%), Malaysia (12.7%), Cambodia (12.7%) and Singapore (11.1%).
The poll, conducted via the Bangkok Post’s official website between July 30 and August 12, highlights broader concerns about Thailand’s tourism outlook. Among the findings:
- Scams and unfair treatment deter visitors — Over 56% of respondents said reports of tourists being scammed or treated unfairly reduce their interest in visiting Thailand, compared with 28% who disagreed and 16% who remained neutral.
- Infrastructure — 59% believe problems with roads, public transport and essential services lessen Thailand’s attractiveness.
- Limited impact of cannabis laws — More than half of participants stated that Thailand’s decriminalisation of cannabis has had little effect on tourists’ interest in visiting.
- Tourists shifting away from Thailand — Nearly 70% observed that travellers are increasingly opting for nearby destinations instead of Thailand.
- Where Thailand should focus — Safety and law enforcement were highlighted as the top priority (39.6%), followed by transport and infrastructure (23.6%), marketing campaigns (22.9%) and developing unique attractions (13.9%).
- Tourist perceptions of Thailand — Respondents view the kingdom as a destination rich in culture, cuisine and warm hospitality (46.3%), while 26.1% value it as budget-friendly and 27.6% highlight its mix of tradition and modernity.
- Beyond beaches and food — Thailand’s nightlife was rated the most appealing aspect (22.9%), ahead of historical landmarks (17.8%), natural scenery (15.9%) and arts and culture (12.4%).
Source: https://www.bangkokpost.com/thailand/special-reports/3094109/post-poll-vietnam-top-alternative-to-thailand-for-beach-holidays
