OYO discount hotel chain opens its doors in Thailand
Oyo, the SoftBank Group-backed discount hotel chain, has officially opened its doors in Thailand.
OYO Thailand marks its entry to Thailand with 8,000 rooms in 250 hotels in 13 cities including Bangkok, Pattaya, Phuket and Hua Hin with a strong pipeline of both supply and demand to build on its strong start in arguably South East Asia’s most popular travel destination.
The arrival of OYO Hotels in Thailand follows the hotel chains’ successful foray into South East Asia where it has already established and advanced strong market leadership positions in Malaysia, Indonesia, Philippines, and Vietnam.
OYO is committed to change the way people live by offering great quality living spaces at affordable prices in the best locations around the world. Thailand will be no exception. The full-fledged hotel chain brings its successful model of combining design, hospitality, and technological expertise, financial acumen and operational capabilities to Thailand, giving asset owners the ability to get a higher return on investments, access easy financing opportunities, transform their hotels, and offer good quality customer service, thereby significantly increasing occupancy and profitability – in every OYO building, with the OYO promise of AC, Free Wifi, TV and clean linen for all travellers.
Mrs. Alpana Dubey, Deputy Chief of Mission, Embassy of India to Thailand said with more than 2 million tourists from India expected in Thailand this year, OYO has a key role to play in transforming Thailand’s tourism landscape. “OYO is one of India’s success stories and a brand that’s recognized not just in India, but globally. It gives me immense pleasure to welcome them to Thailand and wishes them all success here in the kingdom,” concluded Mrs. Dubey.
Mandar Vaidya, Chief Executive Officer, South East Asia & Middle East, OYO said while Thailand is a relatively new market for OYO, it will grow to play a significant role in the growth of its business in South East Asia. He adds, “South East Asia and in particular Malaysia was OYO’s first foray outside of India. Today, OYO is present in 160+ cities over 2,500+ franchised and leased hotels across Malaysia, Indonesia, Philippines and Vietnam. That number will rise with the addition of OYO Thailand.”
“The addition of Thailand to the OYO family in South East Asia and the expected influx of tourists particularly from Asia to Thailand, and the increased frequency of flights by airlines into Thailand will reinforce our market leadership position in the region and help us achieve our goal of having 2 million rooms under management in Southeast Asia by 2025,” concluded Mandar.
“We are proud to extend our brand of hospitality to Thailand. OYO is 100% committed to Thailand and is focused on providing beautifully designed, chic and comfortable living space and offering them at affordable prices in the best locations around Thailand,” concluded Mandar.
Ashutosh Singh, Country Head, OYO Thailand said OYO’s mission is to upgrade all forms of real estate and thereby enable these middle-income travelers and city dwellers to experience #LivingTheGoodLife. “The hospitality industry is going through a process of innovation and evolution with technology at the core of it all. OYO is committed to partner with the government of Thailand and agencies like the Tourism Authority of Thailand to leverage technology to design new offerings and draw more tourists to Thailand. We are committed to offer a superior stay and travel experience to millions of guests in Thailand while helping improve the yield for independent hoteliers in the country.”
“We are bullish about growing our footprint in this beautiful country. Despite only coming into Thailand only a few months ago, we have 8,000 rooms in 13 cities. We see strong demand in the middle to upper-end properties in the tourism market in Thailand and aim to expand our footprint in the country,” concluded Ashutosh.
OYO has revolutionized the fragmented and legacy-driven budget hospitality space by empowering small and independent asset owners with the operational capabilities and technology that enables them to compete with big hotel chains and achieve high occupancies and, therefore, yields.
OYO Hotels continues to bring its successful model of combining design, hospitality, and technological expertise, financial acumen and operational capabilities to real estate owners around the world, giving them the ability to get a higher return on investments, access easy financing opportunities, transform their hotels, and offer good quality customer service, thereby significantly increasing occupancy and profitability – in every OYO building.
Source: https://ftnnews.com/accommodation/38223-oyo-opens-its-doors-in-thailand
