Colliers International Launches its New Global Brand in Asia Pacific

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An Integrated Operating & Services Platform Is Fully in Place Today marks a key milestones for Colliers International in Asia Pacific as the offices in the region launch the new global brand.

colliers international launches its new global brand in asia pacificOct 07, 2010 – The global rebranding is a critical step in the integration of its operating platform and service lines.  It began in the United States in April, after Colliers International and FirstService Real Estate Advisors (FirstService REA) started to combine its operations under the Colliers International brand.  It was followed by Colliers in the United Kingdom, Canada and other countries around the world.

This marks the final step in Colliers’ transition from a decentralised affiliate model to a more centrally owned and operated business with an industry-unique operating and partnership model.  Colliers is well-positioned to provide clients with the highest level of accountability and service across their entire platform.

Since the launch in April, Colliers in the United States has hired more than 200 professionals to strengthen its service platform.  In the United Kingdom, Colliers consolidated its operations so as to enhance its service offerings to clients across the region.  With approximately 70% under a single owner, FirstService REA, the remaining equity retained at the local level, “The launch in Asia Pacific completes the global rebranding of Colliers International,” said Piers Brunner, chief executive officer of Colliers International in Asia.  “We’ve integrated our services platform to create a true global commercial real estate powerhouse.  This integration, coupled with our investments in technology, platform services and professional development, provide our clients with seamless access to the highest level of service, in Asia and across the world.”

Colliers International Thailand is enthusiastic about the rebranding and has unveiled the new signage in their offices in Bangkok and Pattaya. “It is good to keep fresh and remain vibrant in the market”, commented Patima Jeerapaet, Managing Director of Colliers International Thailand. “This landmark for Colliers International has come at an opportune time for us as we are very upbeat about the property market in Thailand and the slick new image expresses our positive thinking and dynamic attitude”, he added.

Included in the new branding are FirstService Real Estate Advisors, which provides corporate solutions and property and asset management services, FirstService Williams (the New York Tri-State hub for Colliers International), FirstService PGP Valuation and PKF Capital – Hotel Brokerage Services. All of these firms, as well as all offices in markets across the world, will now be known collectively as Colliers International.

“Colliers International is focused on accelerating success—for our clients, for our people and for our communities,” said Douglas Frye, global president and CEO of Colliers International.  “We’ve grown our platform and enhanced the depth and scope of our services into a top tier global commercial real estate services enterprise and now the world can expect seamless service delivery from one organisation, one name and one brand.”

About Colliers International

Colliers International is a global leader in real estate services with more than 15,000 professionals operating out of 480 offices in 61 countries.  As a subsidiary of FirstService Corporation (NASDAQ: FSRV; TSX: FSV and FSV.PR.U), Colliers offers the stability of a strong financial partner and significant local ownership providing clients with accountability and enterprising real estate solutions. Colliers provides a full range of services to real estate users, owners and investors worldwide including: global corporate solutions; sales and lease brokerage; property and asset management; project management; hotel investment sales and consulting; property valuation and appraisal services; mortgage banking and insightful research. The Lipsey Company and National Real Estate Investor magazine ranked Colliers International as the world’s number two commercial real estate brand.

Colliers International Thailand – Experienced Real Estate Property Consultants in Thailand – was established through combining the resources of the global real estate services firm Colliers International, and Pasupat Realty Co.Ltd.

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