Price cuts continue to pace Bangkok condo sales
New condo supply launched in Bangkok in the third quarter of 2025 continued to slow, while projects priced more than 30% below market levels recorded strong sales, according to property consultancy Colliers Thailand.
Phattarachai Taweewong, director of research at Colliers, said these projects sold out, underscoring how competitive pricing and strategic positioning can drive rapid sales in the current market.
“To attract buyers, developers have continued to adjust prices and adopt more accessible strategies, which have proven effective in stimulating demand,” he said.
Lower-priced condos, particularly those priced below the market average, are expected to continue drawing strong interest in the fourth quarter of 2025 as economic headwinds persist.
“Developers should prioritise projects in locations with solid demand fundamentals, while using promotional campaigns to accelerate the clearance of inventory,” said Mr Phattarachai.
Colliers expects condos priced below prevailing market levels to offer investors opportunities for future capital appreciation, while end users can look forward to more affordable, value-for-money options.
In the fourth quarter of 2025, 4,000 to 5,000 new condo units are projected, putting the total annual supply at 15,000-16,000 units, down from 21,891 in 2024 and the lowest level since the 2008 global financial crisis.
“As much as 85% of new supply will be delivered by listed developers,” he said.
“Some projects have been postponed until next year as the Bangkok condo market continues to face a slowdown.”
Bangkok’s condo market recorded 5,227 new units from 12 projects launched in the third quarter of 2025, with one development on Sukhumvit Soi 39 selling out thanks to pricing set more than 30% below market levels, according to Colliers.
This spike in supply, up 144% year-on-year and more than 13 times higher than the previous quarter, reflected a catch-up effect as developers pushed forward projects that were previously delayed, rather than a broad-based surge in new launches, noted the consultancy.
As of the third quarter, the cumulative take-up rate was 70.3%, up 0.83 percentage points from the previous quarter, with luxury condos continuing to attract solid demand.
Colliers projects the rate will settle at around 68% by year-end.
High-end and ultra-luxury projects, such as penthouses and one-unit-per-floor residences in prime locations, continue to demonstrate resilience, attracting both domestic and international buyers and highlighting the lasting value of exclusive, well-positioned properties, said Mr Phattarachai.
Source: https://www.bangkokpost.com/property/3109844/price-cuts-continue-to-pace-condo-sales
