Iconic Designer Bill Bensley Takes On Hotel Chains
Creative guru Bill Bensley is joining forces with the Shinta Mani group for a series of new hotels according to Travel Daily Asia.
Under the tagline of Shinta Mani – The Bensley Collection is a new Angkor Wat hotel and a private nature sanctuary in Cambodia.
The group has also renamed their Siem Reap property as the Shinta Mani Shack.
While design remains a key element for interesting hotels the question remains will it be a strong enough platform for a brand?
While Armani, Largerfeld, Philippe Starck and a hand full of others ply that route.
For Bensley it’s an interesting model, given hotel groups today are still trying to figure out hotel to reinvent themselves in a post OTA world.
Wherever the Bensley Collection is going to land, one thing is certain it will be out of the box and breaking all the rules.
Ssource: http://www.c9hotelworks.com/news/iconic-designer-bill-bensley-takes-hotel-chains.php